Our main objective was to develop a network of attractiveness professionals in Europ, through the developement of an innovative training course.
The city of Evry-Courcouronnes, located in the suburbs of Paris, is a town which has long suffered from a "bad reputation", even though it has many advantages in terms of attractiveness. We wanted to know how suburban towns in Europe had constructed their attractiveness strategy in order to draw inspiration from them, to develop and strengthen our own strategy.