The "From Digital to Smart Tourism" project was created to achieve various objectives. In terms of digital transformation, it aimed to enhance the organizational capabilities of tourism professionals, promoting safety and resilience through digital tools. This aligns with the EU Digital Education Action Plan and the Osnabrück Declaration. On the environmental front, the project aimed to raise awareness of sustainable tourism, encouraging investments in staff training and promoting environmental awareness in business operations. This connects with the EU Green New Deal and the need to adapt activities to the EU SME plan for tourism, considering the post-Covid impact. To increase flexibility in professional training opportunities, the project envisioned creating a collection of best practices and a comprehensive manual, facilitating the sustainable transition in the industry. This responds to the new demands of the labor market and the future expectations of employers and businesses, contributing to the sustainable development of tourism.
The project was conceived to address specific needs, promote digital innovation in tourism, enhance professional skills, and contribute to a more sustainable and resilient tourism adaptable to contemporary challenges. "From Digital to Smart Tourism" aimed to develop organizational capabilities, raise awareness of environmental sustainability, and promote the adoption of existing digital tools for smarter and more sustainable destinations. Emphasis was also placed on the benefits of sustainable tourism for businesses, communities, and the environment, encouraging investments in tourism staff training. The overall goal was to facilitate a sustainable transition within the tourism ecosystem, anticipating skill requirements and providing tools to adapt to new expectations.