We aimed to create a digital coaching service for adults in Europe to reflect on their personal purpose and facilitate collective evaluations. Our objectives were: Objective #1: Develop a web-based application for continuous personal purpose reflection and collective data aggregation. Objective #2: Raise awareness of personal purpose in Europe's context by building an engaged community using the application and contributing to discussions. Objective #3: Utilize project partners' skills effectively, delivering visible results in short iterations for a user-centric approach. These objectives addressed priorities like common values, civic engagement, inclusion, and diversity, relevant due to developments like the Covid- 19 pandemic and the Ukraine war. By developing an application (objective #1) and fostering a community (objective #2), we aimed to track values and monitor inclusion levels across the EU. Our focus on fast results (objective #3) addressed the urgency of these priorities.
We applied for this project to address the growing demand for purpose reflection in adult education and contribute to the awareness of values, needs, and skills across Europe. Our motivation stemmed from the potential impact on priorities such as transparency in civic engagement, diversity, and inclusion. Recent studies highlighted challenges faced by adults, including the 'Great Resignation,' low emotional attachment to employers, increasing mental health issues, and stress management. The project enabled digital innovation through a scalable digital application, leveraged our diverse team of partners with expertise in various fields, and ensured swift realization based on existing research and resources. Our unique combination of skills covered coaching, consulting, design, health, and digital technologies, providing a holistic approach to adult development. With individual software components and social media channels already available, we initiated prototyping and outreach efforts immediately. Utilizing LinkedIn and the EPALE platform further helped us gain traction across Europe.