The two main objectives of the e-AgriMBA project were to develop and implement the Electronic Pan-European Learning System for Sustainable Agribusiness MBA Education and to integrate the first Moldovan university into the AgriMBA network. These goals were achieved through three specific objectives. O1 aimed to establish the AgriMBA Learning System — a digital platform based on MOODLE enabling online and blended learning across partner institutions. O2 focused on broadening the course portfolio of local MBA programs by creating and sharing nine high-quality courses developed collaboratively by international experts. O3 targeted the establishment of a new local AgriMBA program and the integration of a new partner university – Technical University of Moldova – into the AgriMBA network, extending both the network’s European neighbourhood dimension and bringing Moldova’s academic system as well as the agribusiness sector closer to the EU to facilitate the EU accession. These objectives directly supported EU priorities of inclusion, digital and green transformation, and lifelong learning by improving access to education, promoting innovation, and strengthening cross-border cooperation and quality in agribusiness higher education.
The e-AgriMBA project was initiated to respond to key challenges in agribusiness education identified by the AgriMBA network, which develops and monitors MBA programs in the field of agribusiness and commerce in Europe since 1995. In 2025, 11 local AgriMBA programs were available within the network. The project was an answer to the main challenges of a MBA education, identified by the AgriMBA board, namely that agribusiness professionals face difficulties combining work with MBA studies, while economic and geographical barriers limit access to quality education—especially for students from rural or less affluent regions. On the other hand, the current globalisation of the agribusiness requires cutting edge, innovative knowledge more than ever. The project, therefore, innovated and digitalised existing AgriMBA programs (need N1), improved their quality and attractiveness through shared international resources (N2), fostered the internationalisation of agribusiness teaching and networking (N3), and strengthened cooperation with EU neighbouring countries by integrating Moldova into the AgriMBA network (N4). Together, these needs reflect EU priorities in inclusion, digital transformation, and lifelong learning.