A significant proportion of Europeans did not meet recommended physical activity guidelines, with inactivity levels rising during the pandemic. Despite the potential of sport and physical activity to enhance body image, concerns about judgment and societal pressures often discouraged participation, particularly among vulnerable groups. This project developed comprehensive resources for current and future health and sport professionals, equipping them with the skills to foster inclusive, supportive, and non-judgmental physical activity environments. These materials aimed to promote positive body image, address psychological barriers to engagement, and encourage sustainable participation. By embedding these practices across Europe, the project contributed to the development of more welcoming, accessible, and equitable sports and physical activity spaces.
We applied to address physical inactivity in Europe, which impacts health, well-being, and the economy. Body dissatisfaction, linked to lower activity levels, is prevalent, especially among marginalised groups. Existing higher education lacked structured training on body image and inclusion in physical activity. This project aimed to fill that gap by equipping professionals with essential skills to foster inclusive environments. It aligned with EU priorities for education reform and investment in continuous professional development to enhance resilience and social inclusion. We addressed the following needs: Reducing Physical Inactivity – Encouraging participation through body-positive approaches. Supporting Marginalised Groups – Addressing higher body dissatisfaction among disadvantaged populations. Enhancing Professional Education – Providing training on inclusion, diversity, and mental health. Aligning with EU Priorities – Meeting the European Commission’s call for educational reforms. The project empowered professionals to create safer, more inclusive environments, fostering long-term change in physical activity participation across Europe.