The main objective of the CREA project was the effective international exchange of know-how and the modernization of university curricula with the aim of implementing creative teaching that directly reflects the current requirements of the labor market in the creative industry. The key task of the project was to create lasting synergy between the academic environment (teachers, students) and the practical sector (companies, advertising agencies). Based on this cooperation, we designed and piloted a new course primarily focused on developing creative competencies in both target groups. The specific objectives were successfully achieved through the following tangible outputs: creation of a methodological publication in four languages, launch of a multilingual website of the same name, provision of comprehensive training in creative skills for students and teachers, development of detailed guidelines for institutions to create their own courses focused on creative skills. These results ensure the long-term sustainability of an innovative approach to teaching at all partner institutions.
The Faculty of Mass Media Communication (FMK) at UCM in Trnava is strategically aiming to become a leader in mass media and communication studies education. It achieves this goal through national and international partnerships that enable the exchange of experiences with experts, companies, and other educational institutions, as well as through the continuous innovation of study programs. Project E220 (CREA) was identified as a key tool for fully exploiting the faculty's potential and effectively linking academic know-how with practice. The main motivation for the project was the need for international exchange of experience with the aim of modernizing mass media studies education with a specific focus on the implementation of creative teaching. This approach is key to the development of the creative industry, which is also a priority for the European Commission. Given that FMK has long been concerned with the issue of integrating creativity into education and practice, the partnership with other institutions from the academic and practical spheres represented an ideal opportunity to meet these needs and deepen the innovative approach to teaching. The project seemed to be the best platform for connecting these needs.