By providing training in ethical online marketing, audiovisual strategies, and digital storytelling, Storycraft aimed to empower artisans to increase their visibility, reach customers more effectively, and enhance their brand image by making videomaterial. The project emphasizes the importance of networking and internationalization for participating organizations. Through interactions, meetings, and the exchange of good practices, partners strengthened their knowledge and competencies in adult education, ethical marketing, craftsmanship, and audiovisual creation. This collaboration increased social reputation and the fulfillment of the partners' mission. The movie gave partners and participants an unique opportunity to engage with professional film making.
Partners identified similar needs of the target groups in each of the 3 regions in Finland, Greenland and Italy: The majority of entrepreneurs are solo traders or micro-businesses, with a significant percentage being sole proprietors and women-owned artisan businesses. Storycraft aims to provide support and training for these entrepreneurs. Storycraft addresses these specific needs of by focusing on digital skills, support for senior entrepreneurs, and the promotion of sustainable crafts through ethical marketing and audiovisual strategies. The project empowers individuals and organizations in the crafts sector, fostering their success in a rapidly evolving digital landscape. Storycraft bridged the digital divide among seniors and rural populations. The project identified marketing and sales as crucial factors for artisans' business growth. The project acknowledges the ageing population in Finland and Italy and recognizes the higher prevalence of senior entrepreneurs in the crafts sector. The crafts sector faces threats such as small-scale production, ageing and fragmentation. Evaluation of learning shows the results: https://drive.google.com/file/d/1kOENAhxtKu-HzwHibf8kI2gXad4ih7as/view?usp=sharing .