REACH aimed to provide young creative entrepreneurs from alternative and minoritized cultures with access to an international network of mentoring excellence, capable of addressing the challenges of cultural globalization and digital transition. To achieve this goal, the project focused on four strategic priorities: - strengthening non-formal socio-educational methodologies by co-developing them with the young beneficiaries, - internationalizing professional practices through mobility, intersectoral collaborations, and methodological exchanges, - developing sustainable cooperation between public, private, and civil society actors, - enhancing mutual understanding between young creatives, institutions, and mentors to support more inclusive public policies. These objectives were implemented through the organization of symposiums, collaborative workshops, open educational resources, an international colloquium, and immersive artistic events. Together, these actions helped to reinforce the autonomy, creativity, intercultural skills, and professional anchoring of the young participants within their local contexts.
The profound transformations within the cultural and creative industries (CCI) have weakened traditional economic models and increased expectations towards artists, particularly young individuals from minoritized cultures. Faced with globalization and the accelerated digitization of practices, these young creatives often find themselves disconnected from conventional support mechanisms, which are poorly adapted to their realities. It is within this context that the REACH project was born: to address these new challenges by strengthening the skills of field actors and building an international network of mentoring excellence. Through regular exchanges between professionals from France, Norway, Italy, the Basque Country, and the United States, REACH enabled the co-creation of innovative methodological tools tailored to the specific needs of young creative entrepreneurs. REACH carried a strong ambition: to defend cultural diversity, promote inclusion, and activate intersectoral and transnational knowledge-sharing as levers for empowerment, innovation, and sustainability. The project notably emphasized the integration of minoritized cultures and alternative creative practices into European youth strategies.