EAFC-Uccle has established a partnership with the University AbdelMalek Essaâdi of Tétouan within the framework of the Erasmus+ programme, with the aim of fostering international mobility and supporting initiatives to promote scientific and sustainable tourism in the Tanger–Tétouan–Al Hoceïma region. The specific objectives of the project were as follows: • Strengthen international mobility of teaching staff between EAFC-Uccle and the University AbdelMalek Essaâdi, with a view to fostering academic and cultural exchange. • Promote the transfer of expertise in marketing, entrepreneurship, and e-business in order to support local initiatives for the development of ecotourism. • Support Moroccan doctoral candidates and students in acquiring fundamental knowledge of business and entrepreneurial innovation, in connection with the sustainable valorisation of tourism. • Encourage awareness of biodiversity and responsible tourism, notably through conferences, workshops, and field visits. • Establish sustainable links between the partner institutions, paving the way for future scientific and educational collaborations