DK ARHUS 26 has a strategic approach to its participation in the project, which allows us to offer international possibilities to students and staff, enabling them to add value to their current studies (students) or current work (staff). For instance, DK ARHUS 26 strives to provide high-quality, internationally-minded graduates that Denmark and Europe need. Participation in the project and thus our ability to encourage students to engage in the various international activities that it offers helps add valuable international features to their education. These features are necessary in an ever-more competitive labour market. International mobility makes students more attractive as potential employees, as they are exposed to a diversity of cultures and different values. Staff mobility aims to increase the international mindset and network of teaching and administrative staff and to promote academic development projects between Business Academy Aarhus (BAAA) and our partners. In addition, staff mobility indirectly promotes student mobility, as academics who have been to a partner university are more inclined to encourage students to travel. Staff who have had an Erasmus+ training or teaching experience also expose students to this, thereby aiding internationalisation at home.