The project set out to modernise higher education in film and creative media by combining neuroscience, technology, and pedagogy. We aimed to: - Strengthen students’ digital, creative, and analytical competencies. - Provide educators with innovative tools to capture and analyse audience engagement using psychophysiology data. - Update teaching practices with clear learning outcomes and open educational resources. - Foster cross-disciplinary collaboration between film schools, industry, and research partners. - Build a sustainable framework for data-driven, inclusive, and digitally ready teaching practices. Ultimately, we sought to create a European model where technology enhances both creativity and employability in the audiovisual field. All of this was designed into the platform KreaTech to be used as a toolbox for educators to create content and for students to use this content and be evaluated on their learning progress, while also enabling interactivity, audience-feedback analysis, and cross-industry education that connects film, technology, and neuroscience in innovative teaching practices.
We applied to address a clear gap in film and creative media education: there is little systematic use of audience data in teaching, and learning outcomes are often vague, leaving students without tools to test creative choices early in the process. Traditional feedback arrives late in production, when changes are costly or unfeasible. Our consortium identified the need to integrate psychophysiology and biomarker data into film education, giving students and educators reliable, data-driven insights into audience reactions. This would modernise curricula, enhance digital readiness in higher education, and strengthen collaboration across creative, technical, and scientific disciplines, ensuring film and media-related students are equipped for an evolving, international audiovisual sector.