In our contact with local youth throughout the years we have observed that key competencies for success in the modern job market are not implemented in formal education, and that youth are at risk of losing them. However, they are skills that can be perfectly developed through non-formal education. We talk about public speaking, work in multicultural contexts, the application of ICTs to the labor market, emotional intelligence, leadership, computer and audiovisual resources for job search, decision making, etc. . With the TC CV-Create Values we intend to combat these problems, educating youth workers, teaching them what activities they can carry out to improve their daily work . We will present them with the appropriate tools to observe and distinguish skills in young people, and transfer and transform those skills to the youth labor market. Also, we believe that our project will be of great help to people who work with youth in Europe, providing them with new ideas, good practices, knowledge and skills. That is why we assume three objectives in this TC: We map the current labor market and place it in a European context. We teach youth workers different ways of observing and recognizing the interests and skills of young people We teach the youth workers different activities of the non-formal methodology to transfer these interests and skills observed to the current job market. We will use the personal brand as a concept of personal development that can be fostered in young people. The concept of personal branding is necessary in today's society, when people tend to be seen as equal numbers, so for individual promotion, each person must differentiate themselves and show themselves in a different, unique and unrepeatable way. Non-formal education is a powerful tool for youth workers, which serves to transfer and transform young people's skills and competences. For example, the high knowledge that youth have of technologies, apps, computers, etc. form opportunities that until now have not been taken advantage of in terms of their employability. With this TC we want to give youth workers the tools so that they can guide young people in the development of this knowledge and skills in the search and development of quality jobs, with indirect results such as economic independence, improvements in socioeconomic aspects, participation and contribution in the local community. Being able to improve our skills and accompany our young people in their first steps at work, offering them the appropriate guidance, is to ensure the future of our youth through employment, economic independence, and socio-cultural well-being. For this reason, working on the personal brand with an individual philosophy with an impact on the collective, positive, creative is necessary for our workers and volunteers.