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ALTER TOURS - Enhancement and certification of tourist guides and tourist agents’ green and digital marketing skills in developing sustainable alternative thematic tours

2023-1-FR01-KA220-VET-0001528852023Cooperation partnerships in vocational education and trainingongoing
Countries: FR|SI|CY|EL|MK · Grant: €225,000
Recognition, transparency, certificationOvercoming skills mismatch and addressing the needs of the labour marketGreen skills

Objectives

The Alter Tours project aim is to address the need of the tourist guides and agents to enhance and validate new skills to meet the current customer preferences for nature alternative tourism. Objectives: -Create a curriculum and an assessed & certified training material on alternative tours design, green & digital marketing skills. -Provide a certification scheme for recognizing and verifying the skills and knowledge. -Extend their competences & support the enhancement of their tours portfolio.

Project partners (6)