The main objective of EcoHoney is two-fold: (1) to enhance the key competences of farmers, producers & new-comers to convert to organic production of honey & honey products and their skills in marketing of the organic products and (2) to increasing the awareness of local communities & business on the vital importance & urgent necessity to protect & preserve the bees, pollinators & their habitats (following the call for urgent actions of the re-launched EU Pollinators Initiative).