The project aimed to promote the spread of sustainable horticultural thinking among groups with limited access to up-to-date agricultural knowledge. The target groups included beginner gardeners, small-scale producers farming on less than 10 hectares, as well as students and teachers in agricultural vocational education. The goal was to provide these groups with reliable, practical, and understandable information about sustainable farming, enabling them to make environmentally conscious decisions in the long term. Another key objective was to develop methodological approaches that, through international cooperation, improve educational quality and strengthen the partners’ institutional capacity. The goals were defined to align with the Erasmus+ priorities supporting the green transition and innovation in vocational training, while also adapting to local conditions.
The starting point of the project was the urgent need in both Hungary and Italy to make agricultural production more sustainable, particularly in the case of small-scale horticulture. The participating partners observed in their regions that beginner and small-scale gardeners often feel uncertain about adopting sustainable practices. This is rooted in several factors: the lack of practical knowledge, fragmented access to information, limited use of digital tools, and the scarcity of visible, replicable good practices. In response, the partners aimed to create a cooperation that offers innovative and practical solutions. Each organisation was committed to supporting rural development, environmental sustainability, and modernising educational resources. The project provided an opportunity to build on each other's experiences and to create jointly developed, digitally accessible learning materials that support a long-term shift in mindset within the agricultural sector.