The project defines and shares aims, methods and tools for a transnational co-operation model between HEIs and actors of the MICE sector from Italy, Spain, Belgium and Lithuania, that is set up as a stable partnership to devise, design, test and disseminate a new HE Curriculum in MICE Management that enhances an integrated set of managerial, digital and green skills of young European students of economic background to become real change agents in the MICE sector.