The project aimed to promote the eco-transformation of the creative sector by integrating sustainability, circular economy principles, and innovation into vocational and artistic education. Its main goal was to empower creative professionals, educators, and trainees with the knowledge, skills, and competences needed to apply environmentally responsible and entrepreneurial practices in their work. INTERACTION sought to create a bridge between European cultural heritage and modern green creativity, positioning art and design as catalysts for sustainable change. Through research, training, and digital tools, the project aimed to develop new learning models, encourage collaboration across sectors, and strengthen the role of creative industries in the green transition. By the end of the project, the consortium aimed to deliver a competence framework, e-learning platform, creative Ateliers, and practical resources that would foster innovation, inclusiveness, and long-term sustainability in the creative labour market.
The INTERACTION project was initiated to respond to the need for eco-transformation in the creative sector and to embed sustainability and innovation into vocational and artistic education. Prior to the project, creative professionals and VET providers lacked structured opportunities to develop green, entrepreneurial, and digital competences, despite their crucial role in driving change. The COVID-19 pandemic further exposed the sector’s vulnerability and the absence of sustainable models for artistic creation and employment. Partners recognised that European culture and heritage could act as a vehicle for transformation, linking traditional creativity with modern, environmentally responsible practices. The project therefore aimed to fill a clear gap in vocational creative education, providing frameworks and tools to strengthen green skills, promote circular economy thinking, and enhance employability. Through cooperation and education, INTERACTION sought to build a bridge between cultural heritage, sustainability, and innovation, ensuring that the creative industry evolves in harmony with Europe’s green growth goals.