To develop a conceptual framework that integrates the principles and practices of permaculture into business education; To deliver a Permaculture inspired, training programme for educators in Business and management HEIs;To engage HEI’s students with permaculture inspired, sustainable business education; To organize the real-life testing of PermaLABS and collect empirical evidence for validating its effectiveness; to raise awareness about PermaLABs results and encourage their adoption.