The main objective of the project was to increase the employability and self-confidence of adults from rural and less developed areas by equipping them with practical skills in sustainable tourism and green entrepreneurship. We aimed to empower at least 60 adult learners to explore nature-friendly business ideas that protect local heritage and respond to growing eco-tourism trends. Through inclusive, easy-to-understand educational materials and interactive workshops, we wanted to make complex topics like sustainability, value chains, or climate responsibility accessible to all, including people with dyslexia or highly-functional autism. The project also sought to inspire participants to act as local change-makers by providing creative examples of sustainable practices and connecting entrepreneurship with community and environmental values. Finally, we aimed to foster cross-border cooperation and promote exchange of good practices between Slovakia and Hungary in adult education and green transition.
We applied for the Green4SustainableTourism project to respond to the lack of accessible, practical education in sustainable tourism for adults in esp. rural areas of Slovakia and Hungary. While both countries promote tourism, they lack targeted training in sustainable tourism entrepreneurship, despite having excellent natural and cultural assets. Many adults, especially micro-entrepreneurs from less developed districts, expressed interest in starting nature - / eco-friendly businesses but lacked confidence, knowledge, or a starting point. We aimed to build their green and entrepreneurial skills and inspire new ways to protect local heritage while supporting employment. The project also addressed low levels of environmental awareness, limited support for inclusive adult education, and the need for examples of sustainable practices. With a strong cross-border approach, the project brought new methods, inclusive materials, and real-life applications to people who otherwise remain underserved by mainstream education and business support systems.