The main goal of AgriXplainer was to develop competences in Educational Marketing – a form of marketing that informs and builds trust between producers and consumers. The specific objectives were to: - Strengthen communication and marketing skills of agri-food micro-enterprises. - Establish common European standards through digital education and micro-credentials. - Promote equality, inclusion, and ethical business practices in agriculture. The project also contributed to the digital transformation of VET, environmental awareness, and supported the EU Farm to Fork Strategy by integrating education, sustainability, and innovation.
The AgriXplainer project was developed in response to the need for small producers and farmers to better communicate the value of their products and sustainable practices to consumers. Partners identified that many micro-enterprises in the agri-food sector lacked marketing competences, access to digital tools, and the ability to present the ethical and environmental aspects of their production. The project aimed to create new forms of vocational education combining marketing, sustainability, and communication in order to strengthen the competitiveness, credibility, and visibility of small producers in rural areas.