Our goal is to establish a professional educational platform that enhances the expertise of graduates of the “Nutrition Advisor” qualification with key competences essential for entrepreneurship in nutrition counselling, including legal, economic and marketing skills. We aim to train a large number of highly qualified nutrition advisors and nutrition therapists who will become respected authorities in the field of nutrition, supported by additional competences in psychology and coaching. At the same time, we seek to reduce the presence of self-proclaimed “nutrition advisors”, whose insufficient expertise and unprofessional practice undermine the credibility of genuine experts. Another part of our vision is to foster stronger cooperation between nutrition advisors and medical doctors. Together, they can provide comprehensive care with a focus on primary prevention and reducing the incidence of lifestyle-related diseases.
For more than 12 years, we have been educating professional nutrition advisors who successfully apply their knowledge in practice and provide expert counselling to the wider public. We continue to follow the careers of many graduates and maintain long-term cooperation with them. Over time, however, we identified a key challenge: most self-employed advisors struggle to effectively present their expertise and attract new clients. In addition, they often lack knowledge in areas crucial for running a business – such as client psychology, fundamental economic and legal aspects, marketing, and coaching. In response to this needs analysis, we designed a comprehensive study programme for nutrition advisors and nutrition therapists. The programme integrates professional expertise in nutrition with essential entrepreneurial skills. Its pilot edition was implemented to test the concept and to evaluate its quality, limitations, and impact on the target group as well as their clients.