The main objective of B-Glocal was to develop educational resources that raise awareness and empower people over the age of 55 in the fight against climate change by helping them take positive individual action. The project was designed to achieve specific objectives that are aligned with the European Union's priorities on climate change and adult education. These objectives include: • To raise awareness among people over 55 of the challenges posed by climate change and of the active policies in place at local, national and EU levels. • To provide educational resources to help them better understand the causes and impact of climate change, enabling them to apply climate-neutral strategies in their daily lives. • To mobilize them as active agents in the green transition. • To strength local, regional, and European partnerships to create synergies that utilise the project's results and effectively impact adult learners. The project sought to break down barriers and demonstrate that age is no barrier to climate action and that older people can be role models for younger generations.
The B-Glocal project was created in response to a need: according to Eurobarometer data (2023), adults over 55, especially those in vulnerable situations (low income, limited education, etc.), are the least involved in the fight against climate change. While 77% of Europeans recognise the seriousness of the issue, only 35% take personal responsibility for it, and this percentage is lower among those over 55. Thus, the project has addressed a number of key issues, such as: • The lack of educational resources adapted for older adults, particularly in informal settings. • The disconnect between climate policies and citizens. • The fight against misinformation, which is supported by denialist campaigns that are more effective on social media and take advantage of a lack of critical thinking. • The absence of a local focus, with the media presenting climate change as a distant problem without linking it to everyday actions. B-Glocal has made the climate crisis more relevant to local communities by using participatory methodologies such as experiential learning and gamification, and by providing accessible resources.