The project aimed to enhance trust and cohesion in society, emphasizing that educators and employers take responsibility for supplementing inclusion indicators that impede adult learners' expected productive careers and community engagement efforts. Objectives were: 1. To educate and raise awareness of adult educators and SME representatives on Social Death phenomena at the local/regional/national/European level by strengthening their capacity through empathy level upskilling. 2. To provide adult educators and SME representatives with guidance, resources, and foundations for an advanced understanding of complex needs and gaps towards Social Death prevention as part of their social and active citizenship ability development in a sustainable manner. 3. To define common grounds of shared values, interests, and needs influenced within different roles in education and employment relations to contribute constructively towards the growth of a tolerant society. 4. To impend adult learners' expected productive careers and well-being while protecting potential victims against the social deprivation pathway development.
CARE: Social Death Awareness Campaign project responds to unmet needs in adult education and SME contexts, where learning is mainly framed around employability, while social inclusion, empathy, and active participation are insufficiently recognised. Research identifies “social death” as a condition in which individuals lose their sense of belonging, social roles, and hope for participation while remaining biologically alive. Partners observed that the state among adult learners and employees negatively affects learning motivation and civic engagement. This challenge is especially relevant in SMEs, which dominate employment but often lack internal capacity and collaboration with education providers to address behavioral, social, and psychosocial skills. The project addressed the need to strengthen the capacity of adult educators and SME representatives to recognize and respond to social isolation through empathy-based approaches and awareness-raising activities. Latvia focused on gaining international expertise and campaign implementation skills, Slovenia on strengthening community-level advocacy for vulnerable adults, and Cyprus on developing inclusive pedagogical approaches for diverse adult educators and SME profiles.