As part of the project, we defined two main goals with specific sub-goals, as follows: 1. To explore what Generation Alpha and Generation Z are currently experiencing: Provide initial insights into Generation Alpha, as this topic has not yet been widely discussed, Identify similarities and differences between Generation Alpha and Generation Z, Examine how trends among Generation Alpha and Z compare between Slovakia and the Czech Republic. 2. Share the findings with relevant stakeholders.
We believe that when planning activities, strategies, or policies, it is essential to base decisions on an analysis of the current situation and the needs of the target group — in other words, on evidence-based policies. At the time, there was no research focused on mapping the lived realities of Generation Alpha, that is, those born between 2010 and 2025.