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Digital and Green Marketing in the Digital Age

2024-1-DE02-KA210-ADU-0002537192024Small-scale partnerships in adult educationongoingGood practice
Countries: DE|FI|RO|TR · Grant: €60,000
Inclusion, promoting equality and non-discriminationGreen skillsEntrepreneurial learning - entrepreneurship education

Objectives

In the first activity, detailed entrepreneurship information was provided to adult educators. In the second activity, virtual entrepreneurship was explained in detail. In the third activity, adult educators conducted research, and a digital virtual entrepreneurship guide was prepared in English as a guide. In the final activity, a Digital and Green Marketing course program was also prepared in English as a common language for training students at our institutions. The new academic year of our institutions began in September 2025. Thirty students from Berlin, 45 from Izmir, Turkey, 20 from Vaslui, Romania, and 12 from Helsinki, Finland enrolled in the first round of training. Our course program includes topics on how to create a digital marketing platform and how to use social media in this regard. Our goal is to train at least 500 disadvantaged students from four countries within one year. Our project supports entrepreneurship education in its own right. By learning and teaching green marketing and green skills, we will contribute to the green economy and environmental sustainability.

Background

The pandemic and its subsequent economic hardships, wars, and natural disasters have increased unemployment and poverty. As four adult education institutions, we implemented this project driven by the need to reduce the number of unemployed people in our countries. We trained a total of 64 adult educators from four countries as part of the project to teach virtual entrepreneurship to our unemployed and disadvantaged learners and to enhance their digital competence to achieve this. Each partner completed the assigned tasks. Together, we contributed to the training of adult educators by creating educational programs on the green economy to contribute to the European Green Deal. We explained entrepreneurship and virtual entrepreneurship through presentations. We also developed a Virtual Entrepreneurship Guide and a 30-hour Digital and Green Marketing course program to guide adult educators.

Project partners (4)