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"Unlocking the Web: Enhancing Visibility through SEM (Search Engine Marketing) and SEO (Search Engine Optimization) Techniques”

2024-1-EL01-KA122-VET-0002183622024Short-term projects for mobility of learners and staff in vocational education and training finalized
Countries: EL · Grant: €47,149
Digital content, technologies and practicesDigital safetyKey competences development

Objectives

-To train participants in new technologies and advanced website optimization issues with SEO and SEM techniques, -To get to know the Portuguese educational system, -To visit companies and create bridges of knowledge and cooperation with businesses. -To improve language skills. -To disseminate the results in the EPAL. -To recognize their learning outcomes. -To get to know the Portuguese culture.

Background

The 5th Evening EPAL of ATHENS implemented programs for 18 students and 2 accompanying teachers, boys and girls, of the Informatics sector in Braga, Portugal for 2 weeks. The training program included specialization through a seminar, experiential workshops, technical study visits to companies and a cultural part. The students belong to vulnerable social groups, are adults unemployed or in precarious work with intense social problems and the majority are immigrants.

Project partners (1)