The “Equal Not Same” project aimed to uncover and address the ways gender discrimination has rooted itself into everyday speech and behavior—an issue that the Covid-19 lockdowns only intensified and thus helped bring higher in the agenda—and to move beyond mere awareness by equipping young people with tools for real change. We recognized that, in an era flooded with short videos and fleeting social-media posts, traditional seminars and pamphlets often got lost. So we brought together participants from across Europe in a youth exchange activity to help them learn, build on their skills and competences while producing a targeted video campaign to cut through the noise and spark conversations at every level among their peers on the topic. Our objectives were to: examine gender based discriminations and inequalities among different aspects in our modern society, address, deconstruct, and challenge rooted stereotypes and biases in interactive workshops, look into how gender stereotypes impacted people’s mental health and well-being during and after the pandemic, collect both quantitative data (through surveys) and qualitative insights (via interviews) from local communities, while also raising awareness about the topic, promote gender diversity and inclusive language through a series of compelling short videos shared online, empower participants to become everyday advocates, spotting discriminatory language or actions and responding or offering support to the victims, foster cross-cultural exchange, building a network of young changemakers committed to sustaining this dialogue beyond the project’s end. Through these goals, we sought not only to raise consciousness but also to give everyone involved -from exchange participants to indirect impact receivers- the motivation and know-how to chip away at gender biases in their daily lives and communities.