The project aims to create an attractive city brand that fosters a strong sense of identity and belonging among residents while appealing to tourists and investors. Key objectives include promoting youth engagement in decision-making processes related to city branding, developing citizenship skills among young people, contributing to urban renewal efforts, facilitating cultural exchange, addressing youth priorities in local agendas, and advancing theoretical understanding in the field of city branding. Through these objectives, the project seeks to empower young individuals, enhance community cohesion, and contribute positively to urban development.