UPLIFT EU will innovate and sustain the European film and literary tourism sector by implementing extended reality skills for those in VET by integrating immersive tourism practices into VET curricula, promoting VR/AR/AI readiness for SME’s. We will directly train 20+ targeted stakeholders, involve 100+ VET students, educators, and professionals, and reach over 1000 individuals through digital platforms, ensuring 150+ future tourism leaders are equipped with skills in immersive technology.