Our goal is to fill the gap in our curriculum with industry-aligned training in Germany and give advanced e-commerce and digital marketing skills. Our second goal is to teach our students to think globally and expand their professional networks so they can join the EU's skilled workforce. Thirdly, we will actively recruit underprivileged students and ensure they have equal access to this priceless learning opportunity. And we want long-term partnerships with leading German e-commerce companies.
Our motivation for applying was the critical need to help our students make the transition from classroom theory to real-world practice in the fields of digital marketing and e-commerce. It is in response to the challenges our recent e-commerce program has in meeting industry standards, in terms of providing real-world exposure, and the fast expansion of the digital economy. Our students will gain practical experience in Germany through this project. This will boost their employability.