CEETNOVA develops the institutional capacities of European HEIs for greater societal impact with the ultimate aim of strengthening the European innovation and entrepreneurial (I&E) ecosystem. Through the generation of Knowledge Valorisation (KV) Ambassadors, CEETNOVA improves the competences of PhD students/researchers and Postdocs, senior academic staff and non-academic staff on KV, facilitates co-creation and mobilises local I&E ecosystems at the European level.