Innovate VET by equipping SMEs and VET Providers with a common techno-methodological toolkit to analyse and diagnose training needs. Align resources of SME sales functions and VET analysts/designers on methodologies to exploit AI in sales management. Disseminate the VESTA application and related tools to reduce sales management skill mismatch. Foster lifelong e-learning for professionals in sales management within VET through access to OER for the effective use of the VESTA application.