EUIPO (2024) estimated the cost of counterfeits for EU industries at 16 billion € per year, and nearly 200.000 jobs. The clothing industry is the most affected, with a stronger impact on SMEs that have limited resource to protect their intellectual property (IP) and develop efficient authentication systems. No Fake Fashion intends to train the small fashion brands producers in the field of innovative technologies that support the traceability of their products as well as their IP protection.