The initial goal of the project was to acquaint students with foreign culture and its related aspects, such as architecture and products, on which regional culture is captured. Based on this, the goal of the project was to create product packaging graphics that reflect the typicality of the local culture, as well as the otherness that makes it unique compared to other cultures. The project was also aimed at expanding cooperation and language skills, and strengthening European awareness.
The regional packaging graphics project was closely carried out within the framework of graphic design. The educational program of the project was prepared by a professional mentor from the sending organization, and was subsequently consulted by a mentor in the host country. The aim of the educational program was to design a schedule of subjects that allow participants to engage creatively, i.e. work with Adobe PC programs, oil painting, field research.