By implementing the CrafDi – Crafting Digitally project, we aimed to empower rural artisans in Latvia, Greece, and Turkey by strengthening their digital and entrepreneurial capacities. The main goal was to equip artisans with practical skills in e-commerce, digital marketing, and content creation, enabling them to create and manage online shops and access global markets. The project also sought to enhance economic resilience, allowing artisans to diversify income sources and continue their activities despite external disruptions. At the same time, it aimed to ensure the preservation of cultural heritage by integrating traditional craftsmanship with modern digital tools, making these practices relevant in today’s economy. Additionally, the project promoted cross-cultural collaboration and knowledge exchange, fostering innovation, improving product quality, and supporting sustainable business development. Overall, CrafDi aimed to create long-term opportunities for artisans, increase employability, and strengthen their integration into the global digital economy.
The CrafDi – Crafting Digitally project addresses the digital isolation of traditional artisans in rural Latvia, Greece, and Turkey. Despite strong craftsmanship in textiles, ceramics, woodwork, and jewellery, many artisans remain excluded from the digital economy due to limited training, digital skills, and access to online markets. Three key needs were identified. First, digital literacy and market expansion: artisans in regions like Latgale and Çorum rely on local sales and lack skills in e-commerce, SEO, and digital branding to reach platforms such as Etsy or Shopify. Second, economic resilience: in Greece’s Karditsa region, the “Daniel” floods disrupted physical trade, highlighting the necessity of digital solutions for sustaining livelihoods. Third, intergenerational sustainability: making crafts attractive and viable for young people, including NEETs and emerging creators, is essential to preserve cultural heritage. Partners—Luznava Manor, HELIX, and LESACA—developed a joint transnational response to tackle these shared challenges.