- To understand the basic fundamentals of digital marketing and e-commerce for its relevance in the job market. - To explore the best strategies and trends in e-commerce, so that participants can acquire new knowledge relevant to the sector - To teach digital marketing strategies including SEO, SEM, email marketing, social media and web analytics
The aim of this project is to respond to the need to provide an educational experience that integrates digital marketing and e-commerce in order to adapt adult education to the current labour market. Adult teachers will be trained to be able to convey to their learners the basic fundamentals of digital marketing and e-commerce, the best strategies and trends in e-commerce and digital marketing strategies, including SEO, SEM, email marketing, social media and web analytics.