Urban tourism, also known internationally as a "city break," is a new and rapidly emerging trend in the tourism industry. Visitors' interest in cities is closely linked to their cultural and historical richness, while also promoting new forms of tourism, such as conference, sports, and religious tourism. Tourism in urban destinations is also related to lifestyle changes in recent years and contributes to the economic development of the city, while simultaneously affecting the quality of life for its residents. In the past five years, urban tourism has experienced explosive growth, especially in Southern Europe and the Mediterranean. In Greece, particularly over the last four years, the rise of urban tourism has been significant, and it is expected to continue, as the country is considered one of the top holiday destinations. However, beyond the positive effects that tourism can have on a city's economy and development, some negative phenomena have been observed, particularly regarding the environment. Intense tourism activity often puts pressure on natural resources, frequently overconsuming them in areas where they are already scarce. Moreover, the negligence of some visitors in terms of cleanliness and pollution further exacerbates the situation. Tourism often exerts immense pressure on local land use, potentially leading to increased pollution in urban areas, which has negative impacts on the lives of locals, their well-being, and the flora and fauna of the area. These consequences can gradually degrade the environmental resources on which tourism itself depends and create an unattractive image of the city, such as scenes of litter and a lack of greenery, further contributing to its decline. Unfortunately, Athens, although a beloved destination, does not rank among the cities with the best environmental practices in the European Union, despite efforts to create a more sustainable daily life, with a focus on recycling and reducing air pollution. Specifically, according to the 2018 Pollution Index, Athens ranks 27th among the most polluted European cities, a fact that does not align with its cultural wealth, vibrant character, or heritage. To mitigate this phenomenon of tourism-induced environmental degradation in Athens and encourage the local community to adopt more sustainable practices, we have decided to implement a program aimed at highlighting this issue. Our focus will be on both the beautiful and unsightly aspects of the city through art, specifically photography. We will initiate a discussion on the effects of tourism on urban pollution and the negative image it presents to potential visitors. In this endeavor, we will collaborate with various individuals from the field of contemporary art and culture, with the main objective of promoting and showcasing Greek photographic production both nationally and internationally, while also gradually emphasizing the social and cultural role that photography plays in modern society. Despite our emphasis on the arts, particularly photography, our project does not end there. The goal of our program is to institutionalize the reduction of urban pollution and to raise environmental awareness. Through the implementation of this plan, we hope to help as many young people as possible become more familiar with nature, tradition, and to develop skills through methods of non-formal education.