The project was developed in response to a significant challenge affecting young people in the target area: their limited participation in local cultural life and the growing distance between younger generations and cultural spaces, especially museums. A previous research activity carried out by Fondazione Musei Senesi and Generazione T, which involved more than 40 museums, had highlighted a clear mismatch between the cultural opportunities available in the area and young people’s interests, expectations and ways of engaging. This situation represented a missed opportunity on both sides: for young people, who often did not perceive cultural spaces as places for expression, growth and active involvement, and for local cultural institutions, which struggled to engage younger generations in a meaningful and lasting way. Alongside this issue, the project also stemmed from a broader weakness within the local context, namely the lack of an inclusive and intergenerational network capable of valuing the presence of young people, supporting their participation and enabling them to play an active role in local development processes. In an area affected by the risk of demographic and social decline, this gap was especially significant. Even when young people were already active in associations or informal groups, they often found it difficult to connect with a wider network of actors, organisations and opportunities, which in turn limited their possibilities for exchange, growth and active engagement. Based on this analysis, the overall objective of the project was to strengthen youth participation in the area by promoting a more accessible and dynamic use of existing cultural spaces and by creating opportunities for collaboration and networking between young people and local stakeholders. The project therefore aimed to trigger a process that would not only increase young people’s involvement in cultural initiatives, but also recognise them as active contributors capable of helping create new opportunities for their community. More specifically, the project aimed to create a group of around 10 Youth Coordinators who could take part in the entire project as key actors, both as beneficiaries and as drivers of the initiatives. Their first task was to build on the research already initiated by carrying out a broader territorial survey across the municipalities involved, in order to identify more clearly the needs and priorities of the area. The project also aimed to improve the range of activities available in the territory, both in terms of quality and quantity. Through Gioventour, we sought to develop recreational, educational and professional initiatives addressed primarily to young people while also involving the wider community, turning them into opportunities to discover and enhance the museums involved and to foster social, intergenerational and cross-sectoral interaction. Another objective was to enhance museum spaces, including through the dissemination of digital graphic materials, in order to show that these cultural venues could host different kinds of activities. In this way, the project aimed to encourage youth entrepreneurship, support employment opportunities in the sector, and promote the use of these spaces as tools to engage young people and help counter depopulation in the area. Finally, the project sought to create a network of young people, organisations and local stakeholders able to support the preparation and implementation of the project activities, while also becoming a reference point for the long-term planning of local opportunities and for strengthening young people’s role in these processes.