The project “Lens on Ethics – creating a better online world and photography with values” aimed to empower young people to act responsibly and ethically in the digital space and to build a conscious online presence, with photography and social media as key tools for education and positive social impact. The project stems from a real need: in a world of information overload and pressure for quick, “clickable” content, young people often lack the competences to publish safely, in line with values, and resilient to disinformation—hence our focus on combining the ethics of digital communication with hands-on learning in imaging and visual storytelling. At the heart of our objectives were “digital hygiene” and publishing ethics: understanding the consequences of impulsive online behaviour, protecting privacy, taking responsibility for words and images, and recognising and limiting fake news. In parallel, we emphasised developing photographic skills (including mobile photography) and their everyday, ethical application—from framing to conscious editing—so that images become instruments of dialogue rather than polarisation. We linked these elements with work on self-presentation and personal branding in social media, enabling participants to create coherent, aesthetic and value-driven content and to use platforms such as Instagram, Facebook and LinkedIn competently. From an educational and career-development perspective, our intention was that conscious use of visual tools and critical thinking would translate into real opportunities—from greater confidence in front of the camera and during public speaking to stronger visibility on the job market in fields related to digital communication and the creative sector. We wanted young people to gain the competence to publish content that not only attracts attention but, above all, builds a reputation based on reliability, empathy and respect for audiences. The project also responded to Erasmus+ priorities and the EU Youth Dialogue: it promoted inclusion, digital participation and interculturality, and strengthened common European values—dignity, freedom, democracy, equality and human rights—through the practice of everyday, responsible communication. This value dimension was as important to us as the craft itself: we wanted the content produced by participants to become local “micro-campaigns” for a culture of dialogue and respect online. We planned one youth exchange and a preparatory visit to provide participants with a safe space to work on concrete outputs (photographs, short videos and social-media publications) and to learn from peers in an international team.