Consumer culture has undergone significant changes in various spheres of human activity. The abundance of information, goods, and resources seems at first glance to be an extremely positive phenomenon. However, as Jacque Fresco said, a consumer society is a society of lonely people who have everything except what they really need. Overconsumption has become a characteristic feature of virtually every aspect of modern human life. For example, while a few decades ago a person might spend time reading a book, today they are more likely to watch hundreds of 15-second clips on apps like TikTok. Food consumption has also changed: the proportion of foods with high levels of harmful substances in the diet has increased significantly. Such foods are often addictive because their low nutritional value does not satisfy hunger, triggering overeating and negatively affecting health. Overconsumption also has a significant impact on the environment. People have become accustomed to not thinking about conserving natural resources, ignoring their exhaustibility and the harmful environmental consequences. Already today, we see signs of an ecological crisis caused by the irrational use of resources. Consumer culture has become one of the key problems of modern society not only because of its mass scale but also because of its impact on many spheres of life at the same time. These problems must be addressed through approaches that are accessible and relatable to modern people, particularly young people, as they play a vital role in shaping the future. Our project offers an unconventional, creative approach to changing the perception of consumer culture among young people. We aim not just to inform but to engage and inspire change. Project objectives: 1. To raise awareness about the problems of overconsumption. 2. To promote the adoption of healthy and eco-friendly habits. 3. To develop critical thinking about the consumption of information and resources. 4. To involve young people in the creation of a society focused on intelligent consumption. 5. To foster a new way of life based on awareness and responsibility. This project aims to create a meaningful learning experience that helps young people develop healthier digital habits, manage stress, engage with sustainability, and use creativity for social impact. From a youth work perspective, our main goals are to: Encourage active participation and engagement We involve young people at every stage of the project. A working group of our youth came up with the idea for this project, and we had brainstorming sessions about activities and programs. Developing Well-Being and Sustainability Skills The project gives young people the tools to balance their lives, manage stress, and make eco-conscious choices. Empowering Youth through Art and Creative Expression We integrate art, storytelling, and performance to give participants a platform to express themselves and raise awareness about important social topics. This approach makes sure that young people not only learn but also inspire their peers and local communities. Strengthening Intercultural Dialogue and Leadership Through international exchange, teamwork, and leadership roles, participants will enhance their ability to communicate, collaborate, and navigate cultural differences. This will prepare them for future leadership in youth initiatives, activism, or professional settings. And the impact lasts beyond the project. We get both direct participants and a wider audience involved by encouraging follow-up activities like upcycling workshops, creative performances, and local discussions on smart social media use. Participants are encouraged to take charge of their learning and spread the message in their communities. By using interactive, youth-led, and creative methods, we make sure that participants feel heard, valued, and inspired to take action, both during and after the project.