We aim to enhance students' (Ss) media literacy and well-being while fostering awareness ,appreciation of intangible cultural heritage(ICH) related to food to promote cultural identities along with common values through effective media engagement. We aim to empower Ss to engage critically with media while preserving ICH related to food. It addresses stereotypes, enhances social well-being, promotes microbiota awareness, fosters entrepreneurship, and encourages civic engagement.