The project aimed to improve digital, entrepreneurial and sustainability competences of adult learners and staff. It focused on AI-assisted business development, digital marketing, branding, online communication, automation, green business practices and innovation-oriented learning, while strengthening Marketing Gate’s capacity to deliver inclusive, practice-oriented adult education and international cooperation.
Marketing Gate is an NGO from North Macedonia active in adult education, digital skills, entrepreneurship, AI, digital marketing and sustainable development. SMART.AI responded to the need for practical digital, AI-related and green competences among adult learners, entrepreneurs, educators and small businesses by connecting local learning needs with European expertise, applied methods and good practices.