We want to incorporate effective elements into government policies, organizational models and interventions that will encourage more people over 65 to get active in the countries of Sweden, Finland and Ireland. We want to enrich our research towards new business cases for our sport services by learning form European non-profit organizations. We want to learn from this organizations how they shape (financially) sustainable and scalable business models around sport and exercise for seniors.
The mission of the National Fund for the Elderly is to tackle loneliness among the older adults. We encourage them to remain physically, socially, digitally and mobile active. We do this through various programs, services and activities. We have started developing sustainable and scalable business models for our sports programs, with the aim of becoming less dependent on external financiers. Therefore, older adults can continue to exercise and remain socially connected.