This project aims to raise awareness among young people about ethical and conscious marketing, develop a sense of social responsibility, and think about sustainable business models. The basic principles of the Ahi organization, honesty, solidarity, and service to society, are directly related to conscious marketing. Participants will explore how ethical business models can be created by taking inspiration from the Ahi culture and analyze unethical practices encountered in modern marketing. As part of the project, young people will come together with sector representatives and decision-makers to discuss how conscious marketing policies can be implemented. They will develop marketing strategies that prioritize social benefit by examining real-world examples of good practice. In this way, they will be encouraged to contribute to ethical business models both individually and at a societal level.