Our main objective is to inform a demographic we've not yet reached by developing accessible formats and inclusive strategies for media consumption. We aim to exchange good practices with European partners, improve internal capacity for inclusive content creation, and empower staff through mobility and training. The project will focus on tackling disinformation, promoting equality, and enhancing digital skills.
The media landscape is evolving rapidly, with increasing challenges around disinformation, digital literacy, and accessibility. As a public broadcaster, VRT plays a crucial role in informing and educating citizens. Through MeMaT, we aim to explore how content can be made more inclusive and understandable for adult learners, especially those with fewer opportunities. This is our first step in aligning our content with European values of inclusion and democratic participation.