We want young people to learn to read and mediate their heritage using San Lorenzello ceramics as a living cultural practice—not as a technique to be replicated—to connect identity, memory, and landscape. Through youth work, the project seeks to strengthen Youthpass skills (communication, digital, citizenship, culture, initiative), promote the inclusion of young people with fewer opportunities (semi-rural areas) and activate their leadership in real community processes: eco-cultural mapping, co-design of public messages and giving back to the community. In short, we want them to move from being observers to ambassadors capable of narrating, caring for and putting their territory to use.