The project Amplify! responds to an urgent need in the European youth field: the lack of accessible, structured, and youth-friendly digital communication skills among youth workers and organisations. Today, young people increasingly consume and shape information through social media, podcasts, and short-form videos. If youth organisations cannot master these tools and formats, they risk losing visibility, relevance, and the ability to connect with their target groups. This gap exists because most youth workers have not received systematic training in digital communication. As partners have observed, “it is not enough to connect a microphone to a phone to create a podcast.” Effective use of digital media requires technical knowledge, narrative design, and communication strategies that youth workers often lack. This leads to frustration in daily practice: organisations struggle to showcase their activities in formats that are youth-friendly, low-barrier and accessible. Amplify! is built on the successful experience of Orme Academy, which in the last four years has trained over 1,000 students aged 16–17 in podcasting and digital storytelling. The results were significant in terms of engagement, interest and satisfaction, but also in the development of transversal competences such as leadership, teamwork, problem-solving and decision-making. This proven model now forms the basis for a European-level training pathway that responds to the urgent needs of the partner organisations and their youth workers. The main objective of Amplify! is therefore to equip youth workers, volunteers, educators, and communication officers with the competences, tools and workflows necessary to use podcasting, video storytelling and social campaigns as daily youth work practices. These competences are not treated as “extra technical skills”, but as essential instruments of engagement, participation, and empowerment. From the perspective of youth work practice, the project pursues five interconnected objectives: -Upskilling youth workers in digital storytelling. By training 24 participants across 8 organisations, the project builds concrete competences in podcast production, video editing, and campaign publishing. These skills allow youth workers to translate the values and initiatives of youth work into formats that young people actively consume and relate to. -Providing a common, low-barrier methodology. Instead of one-off training, the project creates a plug-and-play, step-by-step workflow for multimedia production. This methodology ensures that outputs are not dependent on a single expert but can be replicated easily by different people in different organisations, including volunteers with limited prior experience. The Orme Radio Toolkit, already tested in Italy, will be adapted for European use, alongside storytelling tools such as Fabula, Cicero di Sephiroth, and Storytelling Tactics. -Empowering youth workers as multipliers. Participants are not only learners but also future trainers. Each of them is expected to replicate what they learned through workshops and outputs in their organisations and communities, spreading competences and ensuring long-term impact. -Strengthening employability and professional recognition. The project validates learning through Youthpass, Europass updates, and open badges aligned with the EU Key Competences and technical competences in digital media. In this way, youth workers increase their employability in both the non-profit and professional communication sectors. -Promoting inclusion, participation and civic engagement. By integrating at least 20% participants with fewer opportunities and by using media as a platform for storytelling and advocacy, the project ensures that diverse youth voices are amplified. Podcasts and videos are not just technical products: they are socio-educational tools that stimulate reflection, critical thinking and participation in democratic life. The partnership itself reinforces these objectives. Organisations such as Imagine Realities (Portugal) bring strong expertise in video and social media, while YYGR contributes podcasting skills, and Support and IAIRS bring advanced social communication capacities. Less experienced partners, such as Dear Future Self and Discere Vivere, bring concrete needs in youth empowerment and youth work practice. Together, they form a complementary consortium where knowledge flows in multiple directions, strengthening both experienced and less experienced actors. Amplify! seeks to transform podcasting, video and social media tools into standard instruments of youth work practice, ensuring that youth workers can communicate effectively, engage diverse groups of young people, and strengthen both their organisations and their own professional pathways. By scaling up an already tested methodology and embedding it in a European partnership, the project provides long-term value to the youth field as a whole.