The project aim is to develop the capacity of consortia members [NGOs; Universites and Business sector] to generate and disseminate knowledge regarding sustainability and social responsibility, providing youth with non-profit digital ‘8Ps’ marketing mix instruments and Social media tools focused on increasing the pressure on public authorities and business sector for the implementation of Sustainable Developments Goals [SDGs] policies.Project activities will be set on methodologies based on non-formal approach: Kick-Off meeting; Mobility of youth workers [ToT]; National training courses for own members and representatives of other NGOs, Business community and/or Local authorities; National dissemination events for the presentation of project outcomes and Final conference.Special focus in activities will be done on exchanging Social media&ICT know-how about of the key elements, tools and methods of the best transcontinental Digital marketing 8Ps instruments as a prerequisite to integrate contribution of three existing marketing sub-disciplines: Green; Social and Critical marketing paradigm in which Sustainable development is a key goal.Realizing main project activities, youth will gain a sense of self-worth, and ability to influence changes in their own lives and the wider community.Especially, to increase the civil society pressure on the public authorities and business sector for strengthening their roles in the implementation of policies for SDGs and ultimately to mainstream into their national plans, strategies and budgets.The project intends to disseminate the good practices, knowledge and entrepreneurs’ know-how to involve participants to be more aware of the importance of everyone’s contribution to saving the Earth implementing SDGs.YouMAKE project has the purpose to produce a positive impact at local, regional, national, European and international levels arising knowledge for SDGs − Environmental, Economic and Social well-being for today and tomorrow, as a prerequisite for bridging the pathway from Ego to Eco humankind approach.Expected outcomes:* Development of an on-line platform & Social media;* E-Guidebook ‘mYouth Socially Responsible Marketers’;* eGuidelines (Handbook) – Methodology for training course of youth workers, including Scenario (short theoretical parts; exercises; ice breakers and pre/post-test questionnaire);* eGuidelines (Handbook) will be published on six languages: English; German; Russian; Polish; Nepali, and Macedonian language.* Strategy for better and effectively recognition of youth work;* Short movies from/about project activities; and* Other promotional materials, including mobile application and infographics.All outcomes will be free of charge on social media.YouMAKE project will promote transcontinental cooperation between youth from Austria; FYR of Macedonia; Nepal; Poland and Uzbekistan, with a positive influence on accepting the value and the meaning of cultural diversity around the world.
The main objective of the YouMAKE project was to generate and disseminate knowledge regarding sustainability and social responsibility, providing youth with non-profit Digital Marketing '8ps' mix and Social Media tools focused on increasing the pressure and arising knowledge and awareness for implementation of SDGs - Environmental, Economic, and Social well-being for today and tomorrow, as a prerequisite for bridging the pathway from Ego to Eco humankind approach
Based on the SDG’s agenda entitled “MAPS”: Mainstreaming, Acceleration, and Policy Support, the YouMAKE project was focused on building the capabilities of consortia members to increase the public awareness more effectively and efficiently about the three pillars of SDGs: Economic, Social and Environmental BenefitsAdditionally, YouMAKE project enhanced the partner’s skills in line with the European Green Deal, respecting the EU’s Europe 2020 Growth Strategy and including 11 European Youth Goals
<< Background >> Based on the SDG’s agenda entitled “MAPS”: Mainstreaming, Acceleration, and Policy Support, the YouMAKE project was focused on building the capabilities of consortia members to increase the public awareness more effectively and efficiently about the three pillars of SDGs: Economic, Social and Environmental BenefitsAdditionally, YouMAKE project enhanced the partner’s skills in line with the European Green Deal, respecting the EU’s Europe 2020 Growth Strategy and including 11 European Youth Goals << Objectives >> The main objective of the YouMAKE project was to generate and disseminate knowledge regarding sustainability and social responsibility, providing youth with non-profit Digital Marketing '8ps' mix and Social Media tools focused on increasing the pressure and arising knowledge and awareness for implementation of SDGs - Environmental, Economic, and Social well-being for today and tomorrow, as a prerequisite for bridging the pathway from Ego to Eco humankind approach << Implementation >> Project activities were based on a non-formal approach: Kick-Off meeting; Mobility of youth workers [ToT]; National training courses for NGOs, Business community, and/or Local authorities; National dissemination events for the presentation of project outcomes and Final conference. By realizing project activities and creating outcomes, youth gained a sense of self-worth, and the ability to increase the civil society pressure for strengthening their roles in the SDGs implementation. << Results >> The partners increased capacity to influence changes in the community creating the tangible project outcomes: Platform www.youmake.info & Social media; Guide ‘YouMAKE: Socially Responsible Marketers”; Guide “YouMAKE: Youthpass & Strategy”; Handbook “YouMAKE: Why it matters?”; “YouMAKE: ToT Methodology” is translated on six languages: English; German; Russian; Polish; Nepali, and Macedonian; Promo-material – short movies, posters and logos for each Goal. All outcomes are free of charge.