‘Cultivating the Entrepreneurial mindset in Education’ is a key goal of the European policies in the last years, with a special emphasis in the 2014-2020 programming period, for coping with the severe consequences of the worst economical crisis met by the Europeans after the second world war.In today’s society, entrepreneurs are celebrated for creating successful businesses and leading the people out of the economical stagnation. On the other side, based on the cliché of the starving artist, parents discourage their kids from becoming artists in fear that they will end up struggling to support themselves.Buts artists and entrepreneurs have a lot in common: both are individualist and risk takers and both need to create. Nevertheless many artists fail at business, mainly because they don’t identify a viable market to fill. Creating art good art is difficult. But creating good art isn’t enough.According to several surveys, many artists say that learning how to make the best work is crucial, but being able to disseminate in an effective way is equally as important. They all highlight how they would have greatly benefitted from developing strategic plans for their career goals while learning how to market and promote their work. Likewise, art entrepreneurs wish they had had the opportunity to acquire additional knowledge and skills.Over the last years the so called creative and cultural industries have greatly increased, proving to be driving factors of economic growth and development even in countries suffering from high crisis.Thus the project main aims are:-to professionalize HE in PS, TN and UZ in a variety of knowledge-based creative fields focusing on three macro-areas (Music, Visual Arts, Performing Arts) and their interactions by providing the future artists with entrepreneurial and interdisciplinary skills - to prepare future artists in order to enhance in a more effective way their (self) employability and capacity to access the Creative Economy
1) To reduce the knowledge gap between entrepreneurial skills and arts curricula by integrating the existing curricula with new modules providing business and entrepreneurial skills.2) To identify and develop coping strategies to keep students motivated to acquire new skills and competences, to maintain their interest in these disciplines despite different approaches and attitudes, and to introduce them in a multicultural environment.
MUSAE, which brings together universities from countries with both low and high performance in the creative economy, aims to identify effective methods and tools that will enable arts students to realise that the acquisition of entrepreneurial skills, even if they seem far removed from their subject, is fundamental to their future employment, especially if the training programmes are developed in an international and multidisciplinary context.
<< Background >> MUSAE, which brings together universities from countries with both low and high performance in the creative economy, aims to identify effective methods and tools that will enable arts students to realise that the acquisition of entrepreneurial skills, even if they seem far removed from their subject, is fundamental to their future employment, especially if the training programmes are developed in an international and multidisciplinary context. << Objectives >> 1) To reduce the knowledge gap between entrepreneurial skills and arts curricula by integrating the existing curricula with new modules providing business and entrepreneurial skills.2) To identify and develop coping strategies to keep students motivated to acquire new skills and competences, to maintain their interest in these disciplines despite different approaches and attitudes, and to introduce them in a multicultural environment. << Implementation >> Based on the analysis of TN, PS and UZ educational systems, local creative industries and partner academic offers conducted in the fist project phase, PC teachers has been trained by EU teachers on the entrepreneurship and experience concept creation model. This enabled each PC HEI to work on the draft, accreditation and piloting of 8 tailor-made courses on Entrepreneurship, and coaching the students for the setting-up and presentation to a wide public of 7 entrepreneurial creative projects. << Results >> 1) Innovation of the academic offers of the 8 target Higher Education Institutions of Tunisia, Palestine and Uzbekistan. The process was made possible by the retraining of teaching staff and led to the enrollment of 167 BA and MA students to 8 new paths. 48 students were selected to participate in two intensive courses in Europe2) 7 artistic projects, immediately spendable on the arts market, designed by the students and showcased to a wide audience with an entrepreneurial approach